Mile2Marathon
Visit site ↗The Challenge
Mile2Marathon is an Ottawa-based run coaching company that works with over 3,500 runners globally — from first-time marathoners to Boston qualifiers — across personal coaching, custom race plans, group workouts, and youth programs. Co-founded by London 2012 Olympic marathoner Dylan Wykes.
The company had outgrown a website that no longer reflected the breadth of what they offer. The existing site made it hard for prospective runners to find the right program, suffered from reliability issues, and had an admin interface that frustrated the management team.
My Response
Working closely with Dylan and Elly, the Head of Marketing, I restructured the site's information architecture to give each program — personal coaching, race plans, group workouts, corporate, camps — a clear home and path to signup. The visual design was refreshed to feel modern and performance-oriented, matching the calibre of the coaching staff.
On the backend, I built a custom admin interface that lets the team manage coaches, programs, a full workout calendar, testimonials, and FAQs on their own.
